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Marketing Like It's 1999: What Y2K Taught Us About Brand Hype

Marketing Like It's 1999: What Y2K Taught Us About Brand Hype

Marketing Like It's 1999: What Y2K Taught Us About Brand HypeGreg
Published on: 28/10/2025

Y2K panic may have been overblown, but it taught marketers a thing or two about building hype. From urgency and mystery to cultural moments and nostalgia, learn how to craft campaigns that spark buzz—without crashing your brand’s operating system.

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